How The Super Bowl Host Committee and Entergy Are Practicing “Going Green”

It doesn’t take much of an imagination to think of the energy that the Super Bowl generates in fans, all throughout the country, every year–the challenge is trying to fathom the amount of energy that it consumes. From fuel for travel, to the electricity that powers the game’s halftime show, the Super Bowl’s energy intake has increased significantly after forty-seven years.

The largest sporting event of the year, one that has had the challenge of “besting” itself forty-six times over, since the first ever championship game in 1967, has, in recent years, begun to board the “going green” movement, attempting to offset some of the energy it has consumed. USA Today reports that the latest Super Bowl consumed 4600 megawatts of electricity– this is essentially almost 4 million pounds of carbon emissions produced to operate the hosting New Orleans Superdome and its supporting facilities alone. This is independent of the fuel usage from heightened airline travel, hotel operating energy expenditures, and the number of televisions that are on, that are indicative of the Super Bowl, every year.

The Super Bowl’s energy provider, Entergy Corporation, has voluntarily started a campaign (and are the first U.S. utility service ever to do so) to offset and stabilize their greenhouse gas emissions. (More on Entergy Corporation: http://www.entergy.com/about_entergy) Teaming up with the Super Bowl XLVII Host Committee and the Center for Climate and Energy Solutions (C2ES), the “Geaux Green” project was put into effect, offering fans a way to donate money towards sustainable solutions, informing them of how to live more sustainably, and introducing a competition of which NFL team has the most sustainable fans. Hitting a little more personally, Entergy even implemented, on their website, a tool to allow fans to calculate the carbon emissions that they would generate by traveling to the game, and offering ways to offset them. As well as this, a sweepstakes was put into effect, so that one lucky winner who pledged to live sustainably won tickets, airfare, and hotel accommodations to Louisiana for the big game.

The other portion of this campaign was executed with use of a dairy farm in Michigan. This farm, among two other sites, sold carbon credits, its rights to produce one metric ton of non-CO2 greenhouse emissions per credit, to Entergy Corporation. These credits either neutralized or offset different operations that ranged from: the Superdome’s operations, team hotel electricity usage, and even air and bus fuel required for cheerleaders and coaches.

This was a very big move, considering how much energy 4600 megawatts is. To put this into more perspective, here’s how much energy the 2013 Super Bowl consumed, with information taken from various sources:

4600 megawatts is a LOT of electricity!

4600 megawatts is a LOT of electricity!

Happy Earth Day, everyone!

Advertisements

One response to this post.

  1. […] posts about the Super Bowl, regarding Super Bowl commercials and the 2013 movement towards sustainable operations, goes to show that the Super Bowl, in itself, truly is an amazing demonstration of business […]

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: