Week 3 Recap

This week we covered an array of topics dealing with various successes and failures in sports business. The week started off with an article about the 2004-05 NHL lockout. It talked about the main issues of the lockout in addition to the lockout’s short-term and long-term impact.

Tuesday’s post was all about former New York Yankees owner George Steinbrenner. The post specifically detailed his business plan, and how he transformed the Yankees into a sports empire and recognizable brand.

On Wednesday we talked about soccer’s history in the United States and whether it would be a major sport. The article discussed the problems soccer has had stateside and why it is an unattractive investment, even though it is so popular worldwide.

We discussed Super Bowl advertising on Thursday. The article specifically talked about the high costs and the effort companies put into Super Bowl ads. The article also discussed how companies are adapting their television advertising to viral marketing as well.

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