Weekly Recap

This week we covered the bases of international sports marketing. On the positive side, we discussed how athletes are willfully engaging in charitable actions. Also we discussed how cause-related marketing is helping elders while generating revenue streams. On the negative side we covered ambush marketing at the Olympics, and the need for corporate social responsibility in China’s football league. Clearly, business is a controversial subject!In the coming weeks we will dive into more great subjects educating ourselves on the world through the business of sports.


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